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Velveeta Ads Introduce the Man Your Mom Could Cook Like
Wieden + Kennedy brings an Old Spice vibe to this new campaign for Velveeta Cheesy Skillets, a line of pasta dinner kits from Kraft Foods. The star is a manly 19th-century blacksmith, whose faux-epic...
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Ad of the Day: Velveeta Shells & Cheese
Wieden + Kennedy's latest work for Kraft's Velveeta brand sheds the skillet-wielding blacksmith in favor of a series of characters that scream, "Man's man." Why? Because this time, in advertising...
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Top 10 Commercials of the Week: Aug. 24-31
This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving the president)....
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W+K Plays for the Big Dough
With a shot at working on a Super Bowl spot for Oreo, the world’s No. 1 cookie, Portland, Ore.-based Wieden + Kennedy has again found itself with the chance to cross over into a leading role with a...
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Ad of the Day: Velveeta
In a classic print campaign for the Citibank AAdvantage credit card nearly 20 years ago, Kirshenbaum Bond & Partners raised the question of what motivates men to buy presents for women—suggesting...
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Two Perky Women Star in Queso Dip Ads
Duos rule in campaigns for Queso Dip, the mixture of Velveeta and Ro*Tel diced tomatoes and chilies. For the past two years, a young couple has been central to the dip’s ads. This year, however, two...
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Velveeta Explains What to Do With That Cast-Iron Skillet You Carry Around...
You have a weird, ineffable obsession with your cast-iron skillet. You carry it with you everywhere like a safety blanket. You believe like it could make you feel joy, but it does not, because...
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Maxwell House Drops Wieden + Kennedy in Portland
Kraft has shifted creative responsibilities on its Maxwell House brand, after less than a year at Wieden + Kennedy. The loss contributed to the agency's decision to layoff some 30 staffers on Friday...
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Taxi Lands Maxwell House After Wieden + Kennedy
Kraft has found a home for Maxwell House at another roster shop: Taxi in New York. "We looked at our roster and Taxi's body of work, including success with our coffee brands, and saw them as a great...
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1840s Prospectors Find the Mother Lode of Liquid Gold in CP+B's First...
Kraft has changed how it defines consumers who eat Velveeta, from age and gender (millennial males) to mindset (fun people who like to indulge). As such, new ads for Velveeta Shells & Cheese...
View ArticleTwitter Reveals New Policies and a Certification Process for Ads on National...
Twitter began prepping in May for November's U.S. midterm vote, when it created election labels for candidates for Congress and governor. Now the social network is turning its attention to ads...
View ArticleMiss America Shows Its New Face to the World in Rebranding Campaign
Miss America wants everyone to know that it is a competition, not a pageant. And it never had anything to do with Donald Trump. Back in June, Miss America announced sweeping changes, including the...
View ArticleRon Anderson, Creative Director Behind ‘Pork. The Other White Meat,’ Dies at 82
The Twin Cities agency scene mourned the passing of a giant earlier this month when creative director Rolland "Ron" Anderson, a titan of an earlier era in advertising, died at the age of 82. Anderson...
View ArticleDC Universe to Launch OTT Service on ‘Batman Day’ in September
DC Universe fans got more details about its upcoming SVOD channel. The anticipated offering will be released Sept. 15 in celebration of "Batman Day" and will feature its first original series, Titans,...
View ArticleHere We Go Again. KFC Offers $11,000 to Parents Willing to Name a Baby ‘Harland’
2038. A young man sits across from his parents in a cafe. The 20-year-old is in the midst of a stellar college career and has begun interviews for an internship. One question, however, always keeps...
View ArticleTime Warner Veteran Kristen O’Hara Is Snap Inc.’s New VP of U.S. Global...
WarnerMedia veteran Kristen O'Hara joined Snapchat parent Snap Inc. as vice president of U.S. global business solutions. O'Hara will be based in Snap's New York office and report to chief strategy...
View ArticleTwitter Is Testing a Feature That Suggests Accounts for Users to Unfollow
Social networks continue the trend of urging their users to be less, well, social, as Twitter confirmed that it is testing a feature that suggests accounts people may want to unfollow. At the beginning...
View ArticleFacebook Is Exploring a Way for Publishers to Test Different Versions of...
Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing...
View ArticleEssence Hires North America Strategy Leader From MediaCom
Essence, a global data and measurement-driven media agency and part of WPP's GroupM, has a new strategy leader for North America. Jon Gittings joins Essence from fellow GroupM agency MediaCom as...
View ArticleGiving Season Comes to YouTube With the Beta-Tests of Several Fundraising...
YouTube Thursday took the wraps off YouTube Giving, which product manager Erin Turner described in a blog post as "a suite of features designed to strengthen the way creators and fans can make a...
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